B2B · industrial Bitrix · Bitrix24 · static generator (4 different CMS)
Industrial heat-exchange equipment
Project scale
40,000+
Pages under management
4 sites, one tool
Cases
Projects and results
Anonymised cards by industry and platform — no client names, no flashy “10× traffic in a month” numbers. Real metrics from current and past engagements: what was done, at what scope, what's in flight now.
Metric types
Business resultSearch visibilityTechnical improvementProject scaleBaseline
Project overview
B2B · machinery WordPress + custom theme
Industrial conveyors
Search visibility
99%
Core queries in Yandex top-10
497 of 500 · 90 days
B2B · WooCommerce WordPress + WooCommerce
Metalworking equipment and machine tools
Technical improvement
−62%
Technical issues cleared
1,032 → 393 flags
YMYL · legal Tilda
Law firm (money-and-law topics — YMYL)
Search visibility
+72%
Organic growth in 30 days
419 vs 244 search visits · first signal
YMYL · education WordPress + Elementor
Professional training / continuing education (workplace-safety topics — YMYL)
Baseline
419
Pages in search (baseline)
site quality index 120
B2C · building materials mottor (3 landing sites)
Building materials: facing brick and paving tiles
Baseline
~17,500
Search impressions per month
3 sites · baseline
The approach isn't catalogue-only — we're now moving into new niches too: non-profits, occupational safety, local business, building-materials manufacturing. Detailed cards for those will follow as the work progresses.
- B2B · industrial
- Machinery & engineering
- WooCommerce catalogues
- YMYL · legal & education
- Building materials · multisite
- Bitrix / WordPress / Tilda / mottor
CASE 01 · B2B · industrial
Industrial heat-exchange equipment
A group of four corporate sites of one heat-exchange equipment manufacturer — on four different engines, with different admins and no shared source of data. Brief: bring all the SEO work into one tool and run promotion at industrial scale — tens of thousands of catalogue and article pages on shared templates, without hand-editing each page.
- Geo
- Russia · CIS exports
- CMS / stack
- Bitrix · Bitrix24 · static generator (4 different CMS)
- Scope
- 40,000+ pages · 4 sites · one SEO tool
- 12,000+ Pages on the flagship site
- 40,000+ Pages under management
- 33,800+ Pages indexed in Yandex
What we did
- Unified 4 sites on different engines (Bitrix, Bitrix24, static generator) into one SEO tool with a shared dashboard and a daily live audit
- Ran bulk page creation at industrial scale: thousands of catalogue and article pages on shared templates with structured data — the flagship site grew past 12,000 pages
- Full automated crawl of every page (14,000–17,000 per pass per site): we surface hidden errors and broken links and fix them directly through the site connection
- Lifted indexing: 33,800+ pages indexed in Yandex across the group; recovered one site's index after an outage — excluded pages cut tenfold (1,740 → 165)
- Put the catalogue data in order: one model-and-brand database (52 brands / 1,768 models in one line), duplicate cleanup, correct canonicals and sitemaps
- A client dashboard with transparent reporting: live numbers on traffic, indexing and each site's status — the client sees the work in real time
Numbers
- Project scale Pages on the flagship site
- 12,000+
- Project scale Pages under management
- 40,000+
- 4 sites, one tool
- Search visibility Pages indexed in Yandex
- 33,800+
- Project scale Different CMS under one loop
- 4
CASE 02 · B2B · machinery
Industrial conveyors
A manufacturer of belt and other industrial conveyors. The site behaved like a business card — few inquiries, patchy indexation, analytics not set up. Brief: lift visibility on topical clusters and make the site transparent to the marketing and sales teams.
- Geo
- Russia · CIS supply
- CMS / stack
- WordPress + custom theme
- Scope
- 99% of the core in top-10 · 116-page content plan
- 99% Core queries in Yandex top-10
- 7.5 → 4.5 "Belt conveyor" in results
- 4.1 Average position across the core
What we did
- Full technical SEO audit of all ~138 pages: broken links removed (0 of 138), 301 redirects set for merged duplicates, meta filled on every live page, multiple H1s resolved (8 → 0)
- Structured data across the whole site: markup on 134 URLs, breadcrumbs 138/138, FAQ blocks on 80 pages — a bid for rich snippets
- End-to-end analytics: goals on calls, forms and email + UTM tags on all 10 forms passing the source straight into lead emails — you can see which pages and channels bring inquiries
- Bulk landing creation on a single proven structure: belt and trough conveyor clusters, each page 2,000–4,000 words, with interactive tools (price calculator, parameter selector), FAQ and internal links
- One SEO tool with a live audit and a client dashboard: Yandex positions, traffic growth, change history and per-cluster status in real time
- An expertise (E-E-A-T) block authored by a domain engineer; content passes independent quality control (95–98 of 100) before publishing
Numbers
- Search visibility Core queries in Yandex top-10
- 99%
- 497 of 500 · 90 days
- Search visibility "Belt conveyor" in results
- 7.5 → 4.5
- average position, before → after
- Search visibility Average position across the core
- 4.1
- impression-weighted, 500 queries
- Technical improvement Structured data
- 134 pages
CASE 03 · B2B · WooCommerce
Metalworking equipment and machine tools
A large B2B catalogue of machine tools and metalworking equipment: 491 products, 17 categories, marketplace mode with several vendors. The site shipped with weak markup and critical indexation regressions. Month-one brief: audit, automation infrastructure, close the critical gaps.
- Geo
- Russia · exports
- CMS / stack
- WordPress + WooCommerce
- Scope
- 663 URLs · 491 products · 17 categories
- −62% Technical issues cleared
- 21% → 100% Product image alt coverage
- 328 Meta descriptions rewritten
What we did
- End-to-end technical SEO audit of the whole site — 663 URLs in a single pass, covering headings, meta, images and structured data; cleared 62% of the flagged issues (1,032 → 393)
- Image alt coverage from 21% to 100% (8,255 images); rewrote 328 meta descriptions individually per commercial page — no templates
- Heading order fixed: removed 26 pages with duplicate H1s, restored a proper heading on the homepage and key sections
- A "Knowledge base" expert section: an 8-page cluster on the priority line + an 80-model catalogue with specs — via bulk card creation, internally linked
- One SEO tool with a live audit and a client dashboard — transparent tracking of progress, positions and every edit
- Site security: repelled a bot attack on the forms and cleaned 319 fake accounts (335 → 16 real), set up email authentication
Numbers
- Technical improvement Technical issues cleared
- −62%
- 1,032 → 393 flags
- Technical improvement Product image alt coverage
- 21% → 100%
- 8,255 images
- Project scale Meta descriptions rewritten
- 328
- Project scale Pages audited in a single pass
- 663
CASE 04 · YMYL · legal
Law firm (money-and-law topics — YMYL)
A bar association with offices in three cities. The long-read homepage mixed four audiences (individuals / business / lawyers / residency), there were no dedicated practice landing pages and no structured data. This is sensitive (YMYL) territory — every mistake in expertise signals hits rankings.
- Geo
- St. Petersburg · Moscow · Omsk (3 offices)
- CMS / stack
- Tilda
- Scope
- 12-cluster plan · 3 offices · YMYL
- +72% Organic growth in 30 days
- +55% Total traffic growth
- 3 Cities under local SEO
What we did
- Full technical audit and foundation: meta, headings, duplicate and typo cleanup — 16 of 18 findings closed and verified on the live site
- Structured data on key pages: organization profile, service cards with a price list (17 items), attorney profiles, FAQ blocks and navigation breadcrumbs
- Local SEO for three cities: separate legal-practice markup for St. Petersburg, Moscow and Omsk with addresses and coordinates
- A 12-cluster content plan (12 months); the "Spain residency, turnkey" cluster shipped first — 7 linked pages with a legal fact-check against primary sources
- Analytics + a client dashboard with a live view: monthly traffic dynamics, sources, entry points, work log
- Strict YMYL content rules: no outcome guarantees, with disclaimers, every piece proofread by the client before publishing
Numbers
- Search visibility Organic growth in 30 days
- +72%
- 419 vs 244 search visits · first signal
- Search visibility Total traffic growth
- +55%
- 805 vs 521 visits · 30 days
- Project scale Cities under local SEO
- 3
- Project scale Clusters in the 12-month plan
- 12
- first one published
Search visits by week · Feb–Jun 2026
37–121 visits/wk work started in late April
Site inquiries (Metrika goals) by month
- 13 Feb
- 15 Mar
- 8 Apr
- 21 May
- 22 Jun
April → June: 8 → 22 inquiries per month
Client's counter data, domain under NDA. On a call we'll show the live export on screen.
CASE 05 · YMYL · education
Professional training / continuing education (workplace-safety topics — YMYL)
A continuing-education centre — occupational safety, industrial safety, trade skills: 44 courses, a valid licence and a Ministry-of-Labour registry entry. Strong offline signals, but on the site: link equity leaking to a second domain, clickbait snippets, index junk and weak speed. Brief: capture an exact baseline, build the technical foundation and take quick wins on queries already close to the top.
- Geo
- Moscow region · Russia, remote
- CMS / stack
- WordPress + Elementor
- Scope
- 419 pages in search · 44 courses
- 419 Pages in search (baseline)
- 9,252 / 561 Impressions / clicks, 90 days
- 44 Courses in the catalogue
What we did
- Brought the SEO work into one tool with an online dashboard: the client sees what's done, the tasks and the work log in real time
- Connected both search engines to monitoring: cleaned up Yandex Webmaster (replaced a foreign sitemap with the native one) and set up Google Search Console from scratch — the sitemap processed across 375 pages with zero errors
- Live site audit: found and is fixing the equity leak to a second domain, clickbait snippets, index junk and weak speed
- Rewrote titles and descriptions for clusters already sitting near the top (positions 6–16 without clicks) — the fastest visibility gain
- Structured data: organization (with licence and registry), course cards, a trust block on every page — expertise signals for YMYL
- All edits made directly and safely — with backup snapshots before changes and the ability to undo any edit
Numbers
- Baseline Pages in search (baseline)
- 419
- site quality index 120
- Baseline Impressions / clicks, 90 days
- 9,252 / 561
- CTR 6.1% · baseline
- Project scale Courses in the catalogue
- 44
- Project scale Search engines monitored
- 2
- Yandex + Google
CASE 06 · B2C · building materials
Building materials: facing brick and paving tiles
A building-materials dealer — facing brick and paving tiles — running three landing sites for different manufacturer brands on the mottor builder. Each site lived on its own: no shared SEO strategy, no commercial markup, no end-to-end analytics. Brief: pull the three sites into one SEO loop, capture an exact baseline and take quick wins — commercial snippets with price, and long-tail queries.
- Geo
- Moscow region
- CMS / stack
- mottor (3 landing sites)
- Scope
- 3 sites · one SEO package · ~17,500 impressions/mo
- 3 Sites under one SEO package
- ~17,500 Search impressions per month
- ~6,400 Search clicks per month
What we did
- Pulled three landing sites into one SEO package with a shared plan and a project dashboard 24/7
- Full recon and audit of all three sites: captured an exact baseline for each (Yandex Webmaster, 90 days) — impressions, clicks, positions, quality index
- Commercial structured data with price and rating on key pages — a bid for rich snippets: price and stars right in the results
- A plan of new pages for long-tail queries — colours, formats and collections of brick and tiles that buyers actually search for
- Locked the three manufacturers' brand queries in the top; lifting commercial ones one by one — e.g. a key facing-brick query from position 8 toward the top 3
- All edits made directly and safely; progress on each of the three sites visible in real time
Numbers
- Project scale Sites under one SEO package
- 3
- three manufacturer brands
- Baseline Search impressions per month
- ~17,500
- 3 sites · baseline
- Baseline Search clicks per month
- ~6,400
- Yandex Webmaster, 90 days
- Search visibility Brand queries
- already on top
- lifting commercial & long-tail
What clients say
Quotes without names or logos
Client and site names are under NDA. Quotes are real and verified, published with verbal consent. Full case detail available on an NDA-covered call.
“In month one they closed regressions we'd been chasing for six months. Including the fact that our server had two WordPress installs in the same directory — nobody else had ever caught that. From there everything started moving.”
CTO
B2B catalogue, metalworking / WooCommerce, ~500 products
→ CASE 03“Editing descriptions on 50 pages used to take a week and a dedicated person in the admin. Now it takes minutes, and every change shows up in the log. The strangest part — we gave an outside contractor limited access, and it turned out safer than when we had our own person with a full admin login.”
Marketing director
B2B equipment manufacturer, WordPress, ~140 pages
→ CASE 02How we talk about results
Real numbers. Anonymous clients. NDA by default.
Every number on this page is pulled from real client admins, dashboards and analytics. We don't cherry-pick favourable windows and we don't benchmark against “the worst possible month.” If a card says “100% meta description coverage” — every page has that field filled, and we verify it with an export.
We don't publish client names or site URLs without written consent. Most of our work is B2B industry, where even acknowledging a vendor relationship can move competitor needles. We're NDA-ready from day one; full case write-ups with raw metrics are available on request.
If you need to see a case from your specific industry — message us on Telegram with the stack and niche. Some data we can walk through under verbal NDA.
New direction
AI integration is one of the nine areas of work. Full write-ups will appear as projects ship; example tasks and formats are on the services page.
See examplesA similar brief?
We'll show what's holding your site back.
In 24 hours.
Send a URL — we'll review headings, speed, indexing, structured data and SERP competitors, then come back with a short write-up. If a case above looks like yours, we'll tell you upfront how we'd run it.